We all know the saying, “Money can’t buy happiness.” But money can purchase the plane ticket, degree, meal, home, gadget, gym membership, you name it, that allows you to discover and create the life you want to live—one that’s full of meaning, satisfaction, and dare I say, happiness?

We asked 10 women, “What’s the best thing you’ve ever spent money on?” Their inspiring, simple, affordable, funny, and expensive answers prove that while money is not essential to happiness, it’s undoubtedly a powerful tool that can help you find it.

Sarah Kelley

Age: 36

Profession: Digital Strategist

Location: Fort Wayne, Indiana

“When I turned 35, I decided to finally invest in a matchmaking service. It was expensive, but I was tired of dating apps and didn’t have time to go out and meet people organically. But more importantly, I was ready to find someone to share my life with. Through the service, I ended up meeting my person. We’re getting married in May.”


Deirdre Zerfoss

Age: 31

Profession: Management Consultant

Location: New York, New York

“I spent $200,000 on business school. But I wouldn’t have my current job without my MBA. I feel really lucky to enjoy what I do Monday through Friday. It probably sounds like I’m lying, but I actually love my job. Venture capital is my passion. This makes the massive student loan payments I make each month totally worth it.”


Carly Tipton

Age: 26

Profession: Dancer and Choreographer

Location: San Francisco, California

“Does healthcare count? Last month I had to get my appendix taken out unexpectedly. I detest making healthcare payments each month. But this experience taught me that if I didn’t, the bills would have easily wiped out my entire savings.”


Raffi Berman

Age: 24

Profession: Accountant

Location: San Diego, California

“Last year, I spent two months in Europe traveling by myself. Navigating foreign countries alone was scary and isolating. But it taught me so much about myself. I’m now more self-reliant and independent. I spent over $10,000, but the self-discovery was invaluable.” #navingit


Mary Anne Sykes

Age: 38

Profession: Stylist and Store Manager

Location: Baltimore, Maryland

“I enrolled my daughter in a private school this past fall. Giving her opportunities that I didn’t have by investing in her education is the best money I could ever spend.”


Lillie Lee

Age: 25

Profession: Paralegal

Location: Birmingham, Alabama

“The running shoes I recently purchased. I went to Fleet Feet where they watch you run on a treadmill. They also ask you about your running habits and any physical issues. I’ve struggled with plantar arching knees and shin splints from running for years. But it’s my release and keeps me sane, so there’s no way I’ll ever give it up. I just figured I’d deal with the pain. Since wearing my new personalized shoes, I haven’t had any pain. It’s so freeing!”


Taylor Carlton

Age: 30

Profession: Student

Location: Charlottesville, VA

“Netflix. I’ll never go back to cable. Also, my dog. Can I say two things? Sophie brings me an indescribable amount of joy and companionship.”  


Ursula Dante

Age: 28

Profession: Healthcare Broker

Location: San Francisco, CA

“Therapy—hands down. I pay $150 per session, which adds up, but my therapist has helped me manage my anxiety and eating disorder. Therapy has helped me get my life back.”


Dahlia Lopez

Age: 34

Profession: Nurse

Location: Minneapolis, Minnesota

“Honestly, probably my iPhone. I stay in touch with friends and family, do work, watch TV, read books, play games, check the weather, take pictures, and even use the flashlight when I’m walking by myself late at night and feel uncomfortable. I don’t know what I’d do without it. It’s like the ultimate life gadget.”


Lesli Hughes

Age: 27

Profession: Brand Manager

Location: Dallas, TX

“LASIK eye surgery. After 15 years, I could see without glasses or contacts. It kind of felt like a miracle. In terms of long-term value and quality of life, I’ve never made a better purchase.”

What’s the best thing you’ve ever spent money on? Whether it’s an animal or an app, we’re all about celebrating the things that bring you happiness and help you establish a more authentic self and life.